OVERVIEW

About
the
brand

The brand style guide establishes the rules and standards to maintain a consistent identity system to be used throughout all marketing.

Through use of examples, this guide lays the groundwork for future design work so that all marketing maintains the same presence and aesthetic.

A well managed graphic identity is an important part of strengthening Barker Realty’s visual identity as a brand and will help reach its broader goals of strengthening its reputation and prominence within the community and more.

If you have any questions about this guide or any of the specific instructions within it, please contact Marketing at 505-455-8685 or via email at marketing@santaferealestate.com

Our Logo

The Barker Realty “marquee logo” represents the brokerage at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. It should always be accompanied by the brokerage address, telephone number and website. See sample below:

530 S. Guadalupe Street, Santa Fe, NM 87501  /  505 982 9836  /  SantaFeRealEstate.com

*The Barker Realty logo should never be recreated or typeset. Only official logo files should be used in communications.
The Barker Realty logo as shown here will serve as the company’s primary logo and trademark.

Our Wordmark

The marquee logo should always be considered as the first design option. Only use the wordmark as an alternative option when visual space is limited. How we use our logo is crucial in keeping its visual meaning and identity intact.

*The Barker Realty logo should never be recreated or typeset. Only official logo files should be used in communications.
The Barker Realty logo as shown here will serve as the company’s primary logo and trademark.


GOLD (main)
C: 0  M: 30  Y: 100  K: 0
R: 253  G: 185  B: 19
HEX: #fdb913
Pantone 7549 C


BLAZE (secondary)
C: 0  M: 47  Y: 100  K: 5
R: 235  G: 145  B: 27
HEX: #ed931b
Pantone 2013 C


LT GREY
C: 37  M: 28  Y: 28  K: 0
R: 166  G: 169  B: 171
HEX: #a6a9ab


DK GREY
C: 80  M: 75  Y: 73  K: 0
R: 88  G: 87  B: 88
HEX: #585758


WHITE
C: 2  M: 1  Y: 1  K: 0
R: 248  G: 248  B: 248
HEX: #f8f8f8


BLACK
C: 73  M: 67  Y: 65  K: 78
R: 27  G: 27  B: 27
HEX: #1b1b1b

Our Color Palette

Beyond our logo, color is the most recognizable aspect of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Barker Realty image or visual story.

SAN-SERIF option

Mr Eaves XL Mod

ROBOTO (Google font substitute)

SERIF option

Adobe Garamond Pro

PLAYFAIR DISPLAY (Google font substitute)

Our Typographic Palette

When used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what is communicated. The way we use type is crucial to making our designs look thoughtful and professional. Think about the intended usage and audience of your communication to help determine which fonts work best.