The Barker Advantage
We are a locally owned and operated company with deep roots in Santa Fe. As such, we must act as ambassadors for the community and as a trusted resource for the foundation of your life here: your home. In order to uphold that level of service and expertise we operate differently than most real estate brokerages.
Education
The many great opportunities in real estate are not without their pitfalls so that is why we focus heavily on continuing education of our staff and brokers. Our brokers are exposed to a variety of topics, from contractual techniques, to plumbing issues, to understanding market metrics. We feel strongly that a professional broker is constantly learning. Our qualifying broker is readily available to answer any questions our associate brokers may have.
Experience
Barker Realty has been a mainstay of Santa Fe real estate for over 55 years, combining tried and true experience with local knowledge. Even our newer brokers go through extensive training and mentoring to ensure the highest level of service for our clients.
Technology
The world is constantly changing and we must adapt: as an independent brokerage we can be more flexible and adjust to new technology quickly. Our transaction process is completely digital, utilizing checklist and calendars, digital signatures and notifications, to ensure a smooth selling process. Likewise, we focus on new technology such as video conferencing and virtual walkthroughs to promote properties in a safe manner.
Marketing Your Home
Why does Barker Realty lead Santa Fe’s largest brokerages with the lowest average days on market (DOM) to sell your home? We do things differently.
Online
Once your property is listed in the MLS, it will be syndicated to hundreds, if not thousands, of IDX feed websites automatically. This includes SantaFeRealEstate.com, Realtor.com, Zillow, Trulia, and many other niche focused websites.
We take your property one step further by maximizing exposure utilizing Santa Fe’s largest real estate following on Facebook and Instagram. By creatively re-targeting your property, we are able to narrow down the audience and get your listing in front of the right people.
Video
Due to the recent events regarding COVID-19, we were first in our market to offer virtual walkthroughs of homes. Our brokers can film a smooth, video walkthrough of your property to share with prospective buyers.
We will promote this video using Facebook Live and Instagram Live as part of our weekly Virtual Open Houses, which allow folks to experience your property from any device, anywhere in the world.
Print Advertising
There is a time and a place for traditional print advertising. While our focus has been online, where we find targeted advertising highly effective, we continue to take advantage of print opportunities with our local publications such as the Santa Fe New Mexican, Real Estate Guide, Pasatiempo, TABLE magazine, Fine Lifestyles and more.
All our listings receive 100 ‘Just Listed’ postcards that are sent to the nearest neighbors once your property is actively for sale. Our research has shown that a large group of potential buyers come from neighbors recommending your neighborhood.
